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Somerville Open Studios Marketing Talk #3: Attracting VIP Visitors
Saturday, March 9, 2013 from 4:30 PM to 6:30 PM (EST)
Somerville, United States
4:30-6:30, Saturday, March 9 — How do you get those few special people to your studio? How do you attract your best clients, the press, gallery owners, critics, curators, bloggers, dealers? Why getting noticed is part of a bigger picture; why personal contact is essential; why you are as important as your work. This talk will also touch on how to price your work.
This interactive talk is presented by Jesa Damora of FunnelCake Marketing, especially for those participating in Somerville Open Studios. This is the third in a series offered by SOS, for which Jesa is the Marketing Coordinator. This particular talk will also feature guest speaker Franklin Einspruch, established Boston artist and art critic, who contributes regularly to Art in America and the New Criterion.
Jesa Damora is an artist and an arts marketer who has had considerable experience in schmoozing. As executive director of a consortium sponsored by the US Department of Energy, she developed alliances with over a hundred entities, planned and managed events, and waded deep into major grant writing. She is a published writer and editor, and a graduate of Harvard University. Recently, she produced a major show at a museum, in under three months and almost single-handedly, resulting in a landslide opening and record attendance. She also ran a very successful Kickstarter campaign for the artist involved. She runs FunnelCake Marketing out of Artisan’s Asylum; she is also marketing coordinator for Somerville Open Studios (her ten years of participation in SOS always put her in the top 6% of sales for the event). She lives to help others realize their art visions.
When & Where
Artisan's Asylum, Inc.
Artisan's Asylum is a community fabrication and makerspace near Union Square, Somerville MA, that is dedicated to making creativity a way of life. It does this by maintaining a community workshop, training its members in the use of all of its professional-grade equipment, and hosting events promoting the learning and practicing of craft and creative expression.